REAL Adaptive Process
The author of the framework

Olivier Masselot

Master Certified Coach (ICF) · Creator of the REAL Adaptive Process · Co-creator of the REAL Profile

Why this matters to a partner

Assessment instruments are usually bought from a publisher. This one comes with its author — still practising, still in the room with executive committees, and available to your market.

Olivier Masselot holds the Master Certified Coach credential from the International Coaching Federation: the highest of the three ICF levels, held by roughly 1,350 coaches worldwide. It requires 2,500 documented coaching hours and a recorded performance evaluation assessed at mastery level. For a distributor that credential does two things — it makes the choice easy to justify to a corporate buyer, and it makes launch events, master classes and flagship client work possible in a way that a licensed instrument alone never is.

An unusual route to the boardroom

Olivier Masselot did not arrive at coaching through business school. At nineteen he entered the Paris arts world, spending sixteen years as a musician, then a conductor, publisher and producer — an architect of collective emotion. He then spent a decade developing tourism projects in the Loire Valley, including a golf estate.

At forty-seven, leukemia forced a complete reappraisal. The illness became the catalyst for coaching; his training school recognised the talent early and brought him onto its own team in his first year. His subsequent encounter with Dr Jacques Fradin and the French school of applied neuroscience opened the decisive door.

What followed is what matters here: he is a system builder. Drawing on Fradin's model he developed his own frameworks — the neurosensory and neurosystemic approaches — and then designed the REAL Adaptive Process and its accompanying profile.

From the concert hall to the boardroom, the journey produced a particular skill: reading an organisation the way a conductor reads a score — hearing, in a single glance, what the numbers do not say.

Six books

A published body of work spanning applied neuroscience, leadership and difficult relationships, one title of which has been published in Russia.

NeuroQuantis — L'entreprise Neuro-QuantiqueHow the brain actually works, and how to make it an ally in running an organisation. Also published in Russian.
Les promesses de l'Intelligence NeurosensorielleCo-written with Samy Kallel. Listening to body and brain together in order to decide differently.
Le leadership du cœur — Manager en toute conscienceCo-written with Samy Kallel. For leaders who refuse to choose between performance and humanity.
Sortir du harcèlement, de la mauvaise foi et des relations toxiquesRegaining control in exhausting relational situations.
Ces architectures invisibles qui nous gouvernentIdentifying the unconscious patterns that drive decisions without our knowledge.
Maintenant ou trop tardHis first, written in a hospital bed.

A seventh title, drawing together his research on adaptivity and the REAL Process, is in preparation. Full list at oliviermasselot.com.

Working languages and base

French and English. Based in the Indian Ocean region (GMT+4), working across Europe, Africa and Asia.

Olivier Masselot, ICF Master Certified Coach

Direct contact

Olivier Masselot
Researcher, philosopher,
Executive Master Certified Coach

olivier@the-real-process.com
+230 5900 0428 — WhatsApp
linkedin.com/in/olivier-masselot
oliviermasselot.com

Book 30 minutes

Partnership and licensing conversations are handled personally, not through an account team.

Available to partners for

  • Market launch events, keynotes and master classes
  • Certifying your first cohort of practitioners
  • Flagship client engagements and executive committee work
  • Co-authoring localised versions of the framework
Track record

Where the thinking was tested

Organisations in which Olivier Masselot has personally delivered executive coaching and leadership work over the past two decades. The REAL Adaptive Process was shaped in these rooms.

Client organisations including BNP Paribas, Toyota, Accor, Schneider Electric, TotalEnergies, Louis Vuitton, Carrefour, Worldline and CoachHub

Including BNP Paribas, Toyota, Accor, Schneider Electric, TotalEnergies, Louis Vuitton, Carrefour, Auchan, HSBC, Crédit Agricole, Engie, EDF, Vinci, CMA CGM, Criteo, Holcim, Lafarge, Somfy, Konica Minolta, Worldline and CoachHub.

To be precise: these are Olivier Masselot's clients as an executive coach. They are not necessarily REAL Profile deployments, and none of them is a distribution partner. We would rather state that plainly than let a logo wall imply something it does not.